![]() Online dating companies keep their proprietary algorithms closely guarded. "They are all matching on obvious stuff, like age range," he says, "but they vary a good amount on how they consider other factors that might affect compatibility." ![]() Mike Norton, Ph.D., is a professor at the Harvard Business School who was on the scientific advisory board of OkCupid. ![]() And how they go about making those matches can be very different. Dating sites are only as good as their ability to make matches.
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